How is Gen- Z reshaping work culture? Why are we all microdosing friendships? How can brands balance long-form engagement with short-form discoverability? CONSUMED, a report by Kommune's Stumble, is an inquiry into India's consumer culture, that dives deep into both online and offline consumer culture, trends and behaviours in India. It underscores the idea of culture as a living, evolving entity—not a fixed business metric or absolute truth. It aims to help brands, students, collectives, academics, organisations, and pretty much all of us understand and navigate cultural trends shaping our collective present and future.